To see the complete trailer for Avengers: Doomsday, you'll need to go to the cinema four times to see Avatar: Fire and Ash.
A new marketing move by Marvel: starting with the release of the third Avatar film, Avatar: Fire and Ash, every week for four weeks, Marvel fans will be able to see four different trailers for Avengers: Doomsday.
That's right: four trailers, a different one each week, only in theaters and only before Avatar 3, to finally see a complete trailer for Marvel's latest film.
A controversial marketing move
This isn't the first time we've seen this type of marketing strategy: for the Avatar: Fire and Ash trailer itself, viewers were "forced" to go see the Fantastic Four – The Beginning film before the trailer was released online. The same thing happened with the trailer for Nolan's The Odyssey, shown before screenings of Jurassic World: Rebirth and Superman.
The absolute novelty is the division of a larger trailer into four parts... What does this mean? Do the most die-hard Marvel fans have to rewatch the film a total of four times to see the complete trailer? Or that, after seeing the new part of the trailer, they get up and leave the theater—after paying a ticket that, depending on the country, costs from 5 to 17 euros—just to see a meager two-minute trailer segment? We don't hide the fact that this marketing move leaves us quite perplexed.
Avatar and Avengers: Doomsday, which one is driving the other?
Generally, inserting a trailer exclusively in theaters serves to encourage fans to go see a particular film just to see the trailer itself. In this case, however, it seems to us that the Avatar franchise certainly doesn't need "incentives" to attract an audience; rather, the opposite, considering the fluctuating performance of the latest Marvel Studios films. Assuming there are no leaks — although that seems unlikely — the first trailer for Avengers: Doomsday will be released the day after tomorrow, December 19th, with the release of Avatar: Fire and Ash.